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Why did 1-800 CONTACTS and Walmart form this alliance?

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Why did 1-800 CONTACTS and Walmart form this alliance?

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The alliance combines Walmart savings and the high-quality care of independent eye doctors located in nearly 3,000 Walmart Stores and Sam’s Clubs with 1-800 CONTACTS’ convenience and customer support to help you save money and live better, healthier lives. We are working to integrate store, web, and phone service so you can order when you want, how you want and have your lenses delivered quickly to wherever you want. We estimate the customer savings from this alliance could reach $400 million over the next three years.

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