Why define marketing terms ?
When important words are not clearly understood, misinterpretation and confusion may result. In fact, disagreements may arise as a result of different interpretations of the same term. It is important that everyone understands exactly what is meant when certain key terms are used. The biggest problem with communication is the illusion that it has occurred. – Anonymous More often than I would have hoped, confusion over terms has led to wasted investment of marketing resources and money. And my guess would be that you, too, may have seen diminished business results due in part to poorly-defined terms and the confusion that resulted. So I will make the effort to define several key working terms for use in exploring the blend of new and traditional methods available to you to achieve simple, effective, affordable business marketing. My goal is to document, for the purposes of this discussion, a set of working terms that promote learning and skill development.
