Why De Beers Diamonds?
De Beers firstly select only the best diamond. But the most important quality of a diamond is not the carat weight, clarity or the colour or the shape – the true inherent beauty of a diamond lies in the cut. It is the cut of a diamond that is the only factor to be determined by human hand and De Beers have the finest diamond cutting craftsmen in the world. Cut for beauty and crafted by artisans, De Beers stunning diamond jewellery designs harness the timeless magic, sparkle and joy that only diamonds can bring.
