Why Customer Value Proposition?
To achieve customer success, your company should deliver a particular customer value proposition to a definable market in order to exist. Competition is all about value: creating it and capturing it. The Tao of Customer Value Creation “In fact, your values are the reason you do everything you do. Plain and simple. And since everyone on this planet holds to these values, effective marketing targets the corollary emotions that run as conduits from these mission control centers. This is the secret to instant access into someones subconscious mind. It is also the answer to doing this so effectively that the subconscious literally kicks the conscious mind of your target market in the seat of its pants and compels it to do something. These control centers work to drive the behaviors of everyone. If someone values what you have, they will trade you their money for what you have. Now thats a value!” says Mike Litman.8 Make the Competition Irrelevant By: John Mehrmann The Value Proposition. For
