WHY CROSS-CULTURAL TRAINING?
Lack of cultural awareness and knowledge, or simply insensitivity to cultural differences can lead to situations ranging from the humorous to the extremely serious, resulting in failure at the negotiating table and loss of business. Cross-cultural training is simply the process through which a person gains the ability to appreciate cultural nuances, recognize and interpret culturally-rooted situations, and have the skills to react to such situations with intelligence and flexibility. It is an essential aspect of achieving goals in a connected and complex world. Cultural skills are even more important as a growing share of businesses, education, and research and development is conducted through multinational teams within organizations as well as among organizations. Teams are the most likely location for cultural conflict, as well as for creative problem-solving. Both working in a global team and dealing with business partners and customers across cultures raises challenges, and demands
