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Why conduct Focus Groups?

April 26, 2017conduct focus groups

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Why conduct Focus Groups?

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Focus Group sessions are an excellent way for our clients to discover consumer attitudes towards their products or services. During the Focus Groups, a moderator may show the participants new products, advertising ideas, promotional concepts or new packaging. This yields for our clients first-hand, spontaneous reactions to these new products, ideas, concepts or packaging. Your comments during the group greatly help them in their design and planning of new products and services.