Why conduct focus groups and one-on-ones using hypnosis?
It is only with hypnosis that you can access respondents subconscious minds where the driving force of their conscious actions resides. Hypnosis is an improvement over conventional focus groups and one-on-ones and can provide new insights compared with traditional research. Hypnosis research gets more truthful responses, eliminates “dominant respondent” problems, enhances memories of past events such as advertising, category usage and brand “imprinting,” elicits greater emotional response, and generates greater respondent creativity and brainstorming.
