Why Combine Radio Advertising with Internet Services?
Internet services, both web sites and e-letters are very useful for those customers who already have been to your business. These customers know who you are and why they shop with you. It helps to remind them that you want to maintain a relationship with them, and you want to remind them each month that you like them and respect them, and you want their business. A web site, e-letter, e-newsletter, and press release campaign is an inexpensive method to keep your existing customers. Monthly e-greetings and every two weeks e-newsletters keep your customers attention on you, and let them know how much you care about them. A radio advertising campaign is intended to reach those folks who have not yet come to your business. They don’t know you. By advertising, you let them know you. They think of you when they need the service or product you provide. Both campaigns have a job to do. One without the other is incomplete. Wnsh.com has a page called “Hear That Ad Again!” If one of our listeners
