Why collect lobby cards?
Lobby cards are relatively small and easy to frame (compared to posters) and they can be displayed in albums. The artwork is usually quite nice and they are often cheaper and rarer than posters. Certain lobby cards have acquired an almost Holy Grail status among collectors. Prime examples include the the famous crop-duster scene from North by Northwest and the lobby card featuring Norman Bates and The House from Psycho. Because these single cards effectively capture the essence of the movie, their value can often be so much higher than that of any other memorabilia from the film, that this single lobby card will typically sell for more than most of the posters from the same movie.
