Why Collect Customer Data?
Most valuable asset of any business is its customers. For majority of the consumer facing store-front businesses (like restaurants, hotels, salons, spa, retail, auto service, hotel, motel etc), customers walk in every day for service and walk out of the door after the service. Businesses always want to see their customers come back for more service and businesses want to constantly evaluate what their customers think about their service. A satisfied customer almost always bound to come back and give more business. Also, a satisfied customer is the best spokesperson for a business and with his/her word of mouth can bring in a lot of new business. Business always want to bring in new customers, but at the same time need to retain their existing customers inorder to grow a loyal customer base and the revenues. • Building a list of customers visiting your business location gives the business ability to directly communicate and stay in constant contact with the customer. Customer signup inf
