Why Cinema Advertising?
High Impact Advertising. Advertising on the big screen is a unique medium. Research shows that the main demographic of cinemagoers are typically young, affluent and dynamic and are both receptive and captive while seated in the theatre with no distractions. Cinema’s combination of providing a unique atmosphere, big screen and surround sound have led a recent US report to estimate around a 56% recall rate of cinema advertisements amongst cinemagoers – and with each exposure, that recall increases! The cinema is compelling entertainment that the whole family can enjoy and tops the list of adult leisure activities – even surpassing such popular activities as dining out, entertaining friends or relatives at home, and reading books.* The medium’s impressive growth can be attributed in part to the advancement of the digital platform. Within the last two years, a primary contributor to the rapidly increasing use of the medium by national advertisers has been the shift from analog to Digital p
