Why choose public relations?
Christa wanted to be a broadcast journalist when she first entered college, but after finding out how competitve the field is her ambitions changed. “Instead of being the media, I was intrigued by the opportunity to help influence the media through PR.” This decision prompted Christa to intern during her senior year at Geneseo, an experience which launched her into a successful career in public relations. Christa has enjoyed her 12 years at Xerox because of the amazing people she works with. “They make coming to the office — or getting on a plane — fun and rewarding,” she says. These people include marketing teams from all over the world; most recently, Christa traveled to Spain to meet with teams from developing markets like India, Russia, Brazil and China. Though they all come from different cultures, they are united by a belief in Xerox’s brand and a fierce competitive streak that drives them to succeed in the marketplace. Christa genuinely has fun in her job, because she’s “surro
