Why choose Malaysia to launch i1ad?
Most American companies launch their products in Malaysia first before they move on the countries like Taiwan, Singapore, China or Indonesia. This is simply because Malaysians are multi-lingual. They can communicate effectively with all other countries in the region and are therefore poised to introduce and disseminate product and market information to these countries. It is not surprising to find that American products like health food initially sell better in America but as time goes by sales in Asian countries typically overtake figures back home.
