Why choose Advertising/Integrated Marketing Communications?
Advertising, or now called Integrated Marketing Communications, is a form of promotion and persuasive communication that involves supplying information vital to the operation of a free society and a free economy. Unlike most universities, Ferris offers the Advertising program through its Marketing Department in the College of Business, an approach supported by industry leaders. The program is designed for students who wish to pursue careers in advertising agencies, advertising media such as newspapers, magazines, radio and television or in advertising departments of manufacturers, retailers, business enterprises or government. The program is based on the idea that there is no substitute for experience. As a student, you become directly involved in the advertising process. You write copy, develop advertising campaigns and create advertising strategies. In addition, a cooperative education program allows you to gain on-the-job experience while earning University credit and a paycheck.
