Why choose a pre-owned Rolex over a brand new Rolex?
It is a misconception that only those who can’t afford a brand new Rolex will buy a pre-owned one. This is indeed misleading. The case of wine getting better with age – can be applied to the Rolex. The Rolex will last a lifetime with the proper care and maintenance. After you first slip a Rolex on, like most luxury products, the value of a new Rolex is depreciated up to 30%. Contrary to this, with pre-owned Rolex watches, over time its value is appreciated and is worth more than its original price. Over the years with subtle changes, you cannot notice the difference between a Rolex watch that is circa 1980 to a Rolex that is circa 2000. And so its value is retained over time. Also pre-owned Rolex are vintage watches which keep their value.
