Why change my “corporate culture?” How will that build better client relationships?
What is a successful corporate culture? It’s the heart of a successful business. This equation may seem obvious, but it’s worth a deeper look. Corporate culture is everything from the architecture of the office to the meeting strategies and schedules that bring workers together. It reflects the strengths and weaknesses of everyone involved in building a business. An effective corporate culture matches a company’s branding and long term vision. Too often, companies are split between the conscious intention and the unexamined reality of life at work. Sometimes the split comes from a hierarchy that works against the leader’s true intention; sometimes it comes from a group of disengaged, dissatisfied employees. The hard fact is that corporate culture needs to be monitored, guided, and mentored, because as businesses change and grow, their internal culture must keep pace. The best businesses survive by moving effectively through transitions. Experienced business leaders know that the soluti
