Why Celebrate Red Ribbon Week?
It is an ideal way for people & communities to unite and take a visible stand against drugs. Show your personal commitment to a drug free lifestyle by participating in a Red Ribbon Week Celebration in your community. Brief History of Red Ribbon Week: Special Agent Enrique “Kiki” Camarena was kidnapped, brutally tortured and murdered by Mexican drug traffickers on February 7, 1985. His tragic and untimely death opened the eyes of Americans to the dangers of drugs and the scope of international drug trade; thus Red Ribbon Week emerged as a reminder of the dangers involving drugs. The first Red Ribbon Week was celebrated in LaMirada and Norwalk, California. In 1988 the National Family Partnership (NFP) coordinated the first National Red Ribbon Week. Since then Red Ribbon Week has been growing and gaining support world wide. Red Ribbon Week is a wonderful way to keep the memory alive of Kiki Camarena who truly was a hero in the war against drugs. An estimated 80 million people participate