Why catalog sales?
Catalogs are an effective way to launch a product because they can effectively build sales momentum and prove that your product can succeed. They are also an effective way to reach specific niche markets that otherwise cannot be reached. If your product has a very small target market there might not be a retail store that would carry it since the sales potential by geographic region would be too small. But catalogs can reach an interest group nationally, thereby justifying a catalog carrying the product. Other products, with a wide appeal, have successfully used catalogs to gain sales momentum and have gone on to sell their product nationally in retail stores. Often, retail stores want to know if your product will succeed before they carry it and catalogs are more open to take products without any sales history. Once you prove that your product can sell well in catalogs, making the jump to retail stores will be much easier. So while many kinds of products can and have been successful w
