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Why can there be just ONE extended rights period, without variation?

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Why can there be just ONE extended rights period, without variation?

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PBS is not the owner or copyright holder of the majority of the programs it distributes. Therefore, we must try to honor the interests of the educators and public television stations we serve and the program producers who own the copyrights. While many programs come to PBS with pre-negotiated contracts, producers are generally interested in assisting PBS in its public service mission.

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