Why can NJR rely on ticket revenue to produce shows?
Unlike Broadway shows that have the house capacity to seat hundreds of audience members for a single show, NJR’s mission is to emphasize and maximize the audience’s experience without having to charge Broadway prices, which results in smaller, more intimate spaces that rarely have the capacity to seat anything above 100 audience members (if that many) and severely limits the amount of revenue the show can make. Besides the general production costs of rehearsal space, performance space, props, costumes, setting and lighting design, and insurance, we also remain committed to paying our performers and stage help – an area that many off-off Broadway groups neglect to keep costs low. All of this is compounded by the fact that Manhattan theater space is drastically shrinking due to realstate development.
