Why can I find Zager guitars in stores?
The only place you can buy a Zager guitar is directly from Zager Guitar. Here’s why: No middle man price markup. Buying direct actually saves our customers tremendous amounts of money because you’re buying directly from the guitar maker bypassing the retail store and their middleman price mark up. Many players don’t realize that guitar stores regularly make 100% mark up (or more) on their instruments. They need this profit to pay for their retail outlets, advertising, and commissioned salesmen. If you were to see Zager guitars in stores the prices would be double. Perfect quality control. Besides doing the work on the guitars Denny also does a personal inspection and plays each guitar before it’s packaged and sent to you. This keeps our quality control top notch and assures you that when you open your package your guitar will be perfect. This is completely different then buying a guitar that’s been hanging on a wall in a shop for 8 months that’s been “tried out” by hundreds of players.
