Why call an internal learning effort a “University” and not just an enhanced training department?
A growing number of Corporations are opting to call their education or learning function a university because the message is clear; Learning is important and by using the metaphor of a university the intent is grand. A Corporate University should offer real qualifications, just as an external university would do. At a general level, many corporations are using the university model to brand their educational programs, courseware and processes. Just as a successful consumer packaged goods firm brands its products, corporations are realizing that while they may be spending millions of dollars in training their workforce, they are not branding their initiative and hence effectively manage the investment.
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