Why buy Himalaya Ashwagandha when there are countless other brands available on the market?
It is important that you, as a consumer, look for products that have not only been researched clinically but are also fingerprinted to guarantee that the science is in the pill. Himalaya, in fact, pioneered fingerprinting as the way to achieve consistency of performance of herbal remedies. Fingerprinting refers to perfectly matching the entire phyto-constituent profile of the plant between the product on the market and the reference or standard on which the science has been generated. In other words, fingerprinting the entire make-up of the herbal product is the only way to verify bioequivalence. Most companies that manufacture herbal medicines are not equipped nor care to perform such fingerprinting. Consequently for the consumer, most products on the market cannot truly make the claims they make because the bioequivalence of their herbal products has not been conclusively established through a match of their phyto-constituent profiles with the reference.
