Why Build a Store Locator?
In the world of e-commerce, a store locator tells your customers you are thinking of them. Today, over 65% of customers do their research online before making a purchasing decision. I know that I go online to look up store hours, store locations, and the addresses and phone numbers of the stores closest to me. To me, it simply more convenient to be able to get this information in my own time regardless of where I am. Services such as consumer reports fasciliate in the research process also. For example, say I wanted to buy a refrigerator. I could do a lookup through Consumer Reports which has a web-based subscription now and find the best refrigerators on the market. Once I’ve found the best refrigerators on the market I then would do a price comparision online. I can go to places like Sears, JCPenny, and Lowe’s, do a search and find my preferred refrigerator. Let’s say that Lowe’s ended up having the best refrigerators at the best prices. I would then want to check for the closest Low
Related Questions
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