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Why build a plant in the U.S. when American car companies are moving plants elsewhere?

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Why build a plant in the U.S. when American car companies are moving plants elsewhere?

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Well, they, as well as our Japanese and Korean competitors, already have plants here. And we have a plant in Mexico. And there are very important economic reasons. It means being independent from the euro-U.S. dollar exchange rate developments, which is of course one of the major driving factors for this decision. But there are other factors as well. And I would summarize them as: being close to the market, understanding the market requirements. This is where we have to learn from our competitors. This is where we have deficits. If we have a plant that is dedicated to the market and what we can offer with our product range, our availability and our supply, we can act more quickly to respond to market demands. You hope to sell 1 million vehicles per year within 10 years, instead of 328,000 annually today. How? I want to bring Volkswagen to where it belongs. Volkswagen is a volume player. We are not a niche brand. We pushed ourselves here a little bit too much into niches. We don’t want

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