Why British American Tobacco Company Is Called Societal Marketing Company?
British American Tobacco Company is considered among the companies which are societal marketing companies. The reason is that these companies make the economic and marketing decisions in accordance to the consumers’ needs and social interests. British American Tobacco company shows its corporate social responsibility by showing societal marketing decisions. The company has maintained its image as a societal marketing company by sustaining long term success. The company is showing its social responsibility by making good economic and environmental decisions about the raw materials. The quality of the contents which are also used in the tobacco are also very good. All of the steps which have taken by the company to show the social responsibility has attributed it as the societal marketing company.
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- Why British American Tobacco Company Is Called Societal Marketing Company?
