Why bother with online donations?
A few important statistics that all community and non-profit groups should know are listed below: • British comedy fundraiser Comic Relief raised £16 million (more than $A33.2million) online in a six-hour period during its 2009 appeal. This compared to raising just £5.25 million ($A10.8 million) in 2001. • The US Red Cross has found that online donors give on average $US127 ($A180), compared to $US22 ($A31) via traditional mail-ins. • A US study by The Social Initiative showed that online donations had grown from just $10m ($A14.2 million) online in 1999 to $250 million ($A355 million) in 2000 and $5 billion ($A7.1 billion) in 2006. • American online donation organisations have recorded growth in online donations as being between 33% and 50% since 2006. • Community Groups listed on GiveNow.com.au (formerly known as the Australian Giving Centre) raised more than $10 million in the first eight years of the centre’s operations. The annual giving figure has grown markedly every year. Peopl
