Why bother using dyes in ALL IN Energy Drinks?
A large part of food consumption has to do with the visual aspects of products and their likeness or relationship to various flavors. ALL IN Energy Drink uses only three very safe and frequently used dyes in the production of drinks: Caramel Coloring, Yellow #5, and Red #40. The only purpose of dyes is to visually associate the natural flavor with the product. Think of it like this: Johnny Chan shouldn’t play poker in a dress. Therefore, Root Beer shouldn’t be clear.
