Why Block Ads?
Increased Speed As access speeds grow, the size and complexity of ads grows with it. The bloat in these ads keeps the download times for pages at the ragged edge of tolerability even as access speeds increase dramatically. Indeed, as the speed of your internet access goes up, ad blocking becomes increasingly more beneficial, not less. Making this configuration change will approximately double your surfing speed on many commercial sites. If you use Yahoo heavily, you will approximately triple your surfing speed. Surprisingly, this turns out to be quite noticable even if you are on a T1 or faster connection. Enhanced Privacy SURFER BEWARE: ADVERTISER’S ON YOUR TRAIL Internet advertising server DoubleClick is tracking the online activity of users, recording their names, purchases, and addresses, reports USA Today. DoubleClick is combining the data it accumulates on Web user activity with a direct marketing database of 90 million households maintained by Abacus Direct, which DoubleClick ac
