Why BIL choose event and experience strategy for sales promotions?
: Why BIL choose event and experience strategy for sales promotions? Golden opportunity to generate sales Cricket in INDIA was ‘pervasive nasha’-an addiction enfolding masses Biscuit sales was falling by 30% every year BIL faced another challenge: it was over-dependent on one product, with biscuits accounting for 85 per cent of its turnover last year. Dependence to that degree could have disastrous consequences Slide 11: Four major sponsers-Pepsi,Vodafone,Emirates and Nat West Bank TVrights not given to a single company but had separate deals for different territories. Brand Storming-Pepsi,LG,Samsung Philips ,Hero Honda , Britannia Bil’s contest : Bil’s contest `Britannia Khao,world cup jao ‘ — a three-month promotion that promises a free three-day trip to UK for 100 lucky consumers of Britannia The company rolled out a wide range of its products bearing the `Britannia khao world cup jao’ slogan on the packaging.Consumers were required to collect 100 runs obtained on the purchase of B
