Why Become an HD Radio broadcaster?
HD Radio technology affords station programmers and sales people new opportunities to: • Offer new and exciting programming streams, through HD Radio multicasting capabilities. • Position your station on the cutting edge of technology with your listeners and advertisers. • Enhance your non-traditional revenue sources. • Stop listener migration to other digital formats and remain competitive with other forms of digital entertainment (e.g., satellite radio, iPOD, CD, SACD, DVD, MP3, etc.). • Use program-associated data services to increase the benefit of the technology and strengthen your position, as well as provide new revenue opportunities. • Have a better quality signal in your service area. • Increase station loyalty and P1 base…Increase CUME and TSL. • Create internal and external excitement. • Invoke key retail advertisers in your promotional activities. • Develop sources of non-traditional revenue through data applications and services.. • ….Thus, increasing your station’s gross
