Why Become a Copywriter?
If you’ve been looking around at freelance writing opportunities, you may be wondering if you should become a copywriter. The pay is certainly better than most types of writing. But is copywriting for you? First of all, let’s define this field. “Copywriting” generally refers to the type of writing that enhances public relations, promotes or directly sells. Copywriters may write materials that help sell products and services, build brand, and in the case of non profits, promote their causes and fundraisers. Examples of public relations writing include travel articles for a state’s tourism department, web content that describes a corporation’s social responsibility practices, pay per click advertisements for an Internet marketer, to name a few. Copywriters create promotional articles, direct sales letters, ad copy, taglines, media kits, press releases, email campaigns, ghostwritten blogs for CEO’s and much more. Skills required of a copywriter are the ability to write persuasively and of
