Why avoid cheap SEO services?
– John Ruskin’s law applies here. It’s easy to optimise your site for long strings of words that are unlikely to be searched for, and it’s easy for companies to bluff about SEO as it’s perceived to be such a complex thing. If you are considering doing an SEO campaign, you should make sure you aren’t in a contract, there is some form of guarantee they will deliver the results, and that the results they are offering are worth getting. It’s one thing to be number one on google for “I would like to find a cheap and punctual plumber in Cheltenham”, and something else to be number one on Google for “Plumber Cheltenham”.