Why audience participation? Is that important?
Yes! It is one thing for a group to sit and listen to a talking head for an hour (or three.) But it is a new, totally different, and wonderful thing for your people to see their friends and co-workers take part in the program and the message. It makes the program more meaningful and more memorable. And… a whole lot more funny. Once people are up on stage helping Brad, he’s able to talk to them about their jobs, their take on the convention, and even what may have happened that day. This interview format is a main ingredient to Brad’s humor. Not only does the fact that Brad hangs his humor on this interaction between himself and the audience helpers make the program more funny, but it also helps make the program more relevant and significant as well. Clients often comment that this part of the program “feels like a ride.” We don’t know where we are going, but we know it is hilarious.
