Why arent you doing Mustang calendars, since theres so much larger a market?
We may well get into that market some time soon. The Cougars and Kittens effort was our first, though, since it is a smaller market. As we were learning the ropes of publishing and marketing, it seemed a lot better idea to make mistakes with something running in the low thousands rather than something running in the high thousands. Calendar printing and publishing is a business where a tremendous amount of your equity capital is at risk, and we were trying to limit our exposure. Now that we know what were doing, we may be able to move on to bigger markets.
