Why aren’t more Execs embracing business analytics?
Michael Hopkins recently interviewed Davenport regarding the use of analytics to reengineer proactive decision making. This interview posed a very insightful question: What challenges lie in the way of analytics being embraced by more executives for decision making? The Findings: • Companies distinguish and separate transactional systems from decision based systems. • The issue lies not in technical challenges, but in the cultural and political challenges. • Most companies don’t yet embrace the science of collaboration or measure the results of optimized decision making. Data for managers, Pictures for Execs … and most of us! Historical reporting focuses on “what” has happened. Analyses focus on “why” things happen and “how” to isolate relationships among variables that can be used to predict trends and improve results. While I have a PhD in statistics and measurement, I can count on one hand the number of times we have actually presented multi-variate statistical analyses to any manag
