Why aren’t more consumers refilling their cartridges today?
A very small percentage of users know that the cartridges can be refilled. There has been no awareness created on this opportunity to the consumers. Furthermore, current refilling industry is not organized, and consumers have had a very poor experience in refilling their cartridges. This has been used by OEMs to create fear about refilling in the market. As recycling is a fairly new service, and it is the responsibility of the recycling industry to educate the users that they can save over 50% and still get the quality of an ‘OEM cartridge’.
