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Why aren Martha Stewart Clean™ products as cheap as some other green cleaners?

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Why aren Martha Stewart Clean™ products as cheap as some other green cleaners?

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Martha Stewart Clean™ products contain the highest quality ingredients and are actually priced well below other, less effective brands that market themselves as safe for the environment. In the case of our Laundry Detergent and Fabric Softener, their solutions are double-concentrated to wash up to 85 and 64 loads respectively; with a price-per-load of approximately 21 cents, they are a remarkable value.

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