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Why aren’t all NESCAFÉ products a part of the CUP OF REWARDS program?

April 26, 2017Cup nescafé products program rewards

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Why aren’t all NESCAFÉ products a part of the CUP OF REWARDS program?

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Whilst we have many different types and sizes of coffee products under the NESCAFÉ brand, we have focussed this program to a specific number of our mainstream instant coffee products. Given we know there are many loyal users of our different NESCAFÉ products, at specific times other promotions are conducted involving some of the different NESCAFÉ products that are not included in our CUP OF REWARDS.