Why aren t Wood Iron exterior and interior wood finishing products sold in stores?
When was the last time you walked into the paint store and were able to talk with somone who not only sells paint but can apply it correctly, everyday? The current retail distribution system can t provide that type of useful information to customers. Up to now you, the customer has not really had any other way to buy an exterior wood finish. Wood Iron products are only sold by certified Dealers. Becoming a Dealer a person must undergo extensive training. Training consists of class room work AND hands-on training. Dealers achieve certification, and mentoring in order to be a business that is going to be there now and in the future. A Dealer is fullfilling two roles related to the trade. The first is as a contractor/applicator. The second is as a product representative. No other exterior wood coatings has that kind of quality control available. A Wood Iron Dealer is able to service the customer more completely than the retail distribution system can. The results are that the customer wil
