Why are wallpaper patterns priced as single rolls but packaged as double rolls?
Wallpaper has always been priced by the single roll – packaging is the variable. Decades ago, manufacturers offered several different sizes of rolls (single, double, triple) with a standard of pricing by the single roll. Today, mainstream manufacturing offers only the double roll sized bolt. Pricing remains as it has always been – by the single roll. There is an added advantage to double roll packaging. You are working with a longer continuous length, therefore there is a greater amount of usable material (less waste when matching the pattern).
