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Why are VOC and CVA both important components of an organizations improvement toolkit?

April 26, 2017components cva improvement organization Toolkit VOC

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Why are VOC and CVA both important components of an organizations improvement toolkit?

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VOC ensures that an organization stays in business by focusing on products and services that are important to customers. CVA ensures that an organization excels by providing these products and services in a way that maximizes customers’ perceived value.