Why are Valentines Day Roses more expensive?
It may be hard to believe but the increase in rose prices around St. Valentine’s Day really does have merit. As retail florist we have been confronted through the years by a few customers and members of the media regarding the issue of the increase in rose prices during the week preceding Valentine’s Day. Some customers even believe that we are trying to take advantage of them by raising the prices a few days before the Valentine’s Day Holiday. Nothing could be further from the truth. The truth is that rose pricing at Valentine’s Day has little to do with the local retail florist or the supply chain. The increase in prices is simply the issue of supply and demand and is an issue with growers and understandably so. The number of commercial rose bushes is the same on February 14th as it is on July 14th. Roses are a long term crop which means that the flowers are produced on established bushes. Growers cannot grow more roses only for February 14th. What Rose Growers can do is to prune (cu
