Why are usability evaluations important?
Your visitors want to find what they are looking for fast and easily. If not, they’re gone. Off to your competitor’s site. If you offer visitors a good user experience with a usable site, then they will likely also feel good about your organization. It conveys trust and professionalism, and will strengthen your brand. It allows smaller companies to play with the big guys in a worldwide marketplace. We have been critically evaluating very prominent web sites, such as Arnold Schwarzenegger’s in the California Recall election. Read our articles on these evaluations on our other site: www.usabilityreviews.com.
