Why are unobtrusive measures preferred in naturalistic observation research?
The point of observation is to be unobtrusive. Observation means watching something in its natural state in order to see what it does and hypothesize about why it does so. If the observer were to step in or interfere, the subject of observation would have to somehow react to this new addition to its environment, therefore disturbing the naturalness of its environment. The observer wants to see the subject reacting to natual stimuli, not play a part in its reactions. Only in an experiment does the researcher step in and make the plan of action.
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