Why are tobacco advertising, promotion and sponsorship a threat to young people?
• The more exposed to tobacco advertising young people are, the more likely they are to use tobacco. The tobacco industry falsely associates use of its products with desirable qualities such as glamour, energy and sex appeal as well as with exciting activities and adventure. • Widespread tobacco advertising normalizes tobacco use, portraying it as being no different from any other consumer product, and making it difficult for young people to understand the hazards of its use. • Young people underestimate the risk of becoming addicted to nicotine and the tragic health consequences that can follow. 3 – Why do we need a total ban on advertising, promotion and sponsorship? • The tobacco industry spends billions of dollars each year spreading its marketing net as widely as possible to attract young customers, targeting youth in fun and familiar environments, at the movies, on the Internet, in fashion magazines, and at music concerts and sports events. • The tobacco industry uses increasingl
