Why are things like vision, mission, purpose and value statements important?
A leader needs to be crystal clear about why the organization exists, where he or she wants to take it, and how to get there. But being clear isnt enough these things need to be effectively communicated. In order to be effective, a leader must insure that everyone understands the bigger picture and their individual role. Employees should know daily whether they are winning or losing in contributing toward the goal. This all begins with clarifying and communicating the companys purpose, vision, values and mission.
