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WHY ARE THEY CALLED SOAP OPERAS?

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WHY ARE THEY CALLED SOAP OPERAS?

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Because years ago the shows were predominately sponsored by soap companies (ie: “Ivory Soap presents AS THE WORLD TURNS”). Since they were on during the day when the viewing audience was predominately housewives the demographic was perfect for companies to promote household cleaning products.

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*Sadly, we had to bring back ads too. Hopefully more targeted.

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