Why are there so many trial ad impressions and so few ad impressions measured by gDE (Why do the trial ad impressions occur and gDE does not register them)?
Why are there so many trial ad impressions and so few ad impressions measured by gDE (Why do the trial ad impressions occur and gDE does not register them)? The number of trial ad impressions is always 5-15% higher than the ad impressions measured by gDE. This is a regular phenomenon (see the description in the answer to the preceding question). In the case of some creatives it may happen that this difference is even higher or there are trial ad impressions without gDE counts. Usually the reason may be the flawed code of a creative. The code counting ad impressions through gDE is placed at the end of the creative code. If the creative code is flawed, then the ad impression will not be correct for sure. If the counting code of gDE cannot be executed because of a flawed creative code, then the trial ad impressions will be executed (the emitter actually emitted the creative code) but they will not be counted by gDE because the creative code was flawed. It often happens that the problem wi
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