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Why are there so many direct-to-consumer (DTC) ads for prescription medicines?

April 26, 2017Ads direct-to-consumer dtc medicines prescription

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Why are there so many direct-to-consumer (DTC) ads for prescription medicines?

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A. DTC advertising reaches the millions of Americans who may not realize they have a serious health condition or know that treatment is available. DTC ads also encourage patients to communicate with their healthcare providers. And DTC ads work. A recent Prevention magazine study found that 25 million people asked their doctor about a health condition for the first time because of these kinds of ads.